You are not going to die with your business; neither are your investors. This is why you need to prepare an exit plan not just for yourself but also for your investors. They fail even before launching because the business was poorly planned. This reminds me of a quote from my mentor:
It is a young business initiated in February, Currently, the business is a sole proprietorship engaged in the production, wholesale sales and distribution of Biscotti Rosa cookies. This plan has been written as a business operating guide and a finance proposal for investors.
Each cookie measures 4. There are four varieties: Biscotti made with white or red wine is currently being developed. The ingredients include unbleached flour, sweet butter, whole fresh eggs, pure cane sugar, whole almonds or hazelnuts, Dutch cocoa, Callebaut bittersweet chocolate, anise seeds, fresh lemon peel, aluminum-free baking powder, pure Madagascar bourbon vanilla, organic anise oil and vitamin E.
They qualify as all natural products with no preservatives, although the addition of vitamin E, which acts as an anti-oxidant for the butter and nuts, does prolong the shelf life by approximately six months. Biscotti Rosa packaging has consisted of two biscotti facing one another in a bio-degradable cellulose bag.
The package is heat-sealed to preserve crispness, with a hole-punched, recycled stock label stapled to the top of the bag. Recently, a Consumer Survey revealed that customers want to select cookies from ajar, so jars need to be purchased and provided for current outlets that desire them.
In most cases, retailers are willing to purchase the jars, so the cost to the company is negligible. Large labels, identifying the variety of biscotti and the ingredients, would be attached to the jars for a minimal cost.
Single or double biscotti could be bagged without labels, significantly lowering the cost of sales and labor, and sent out in crush-proof cartons for refilling the jars.
Also planned are packages of twelve biscotti, with a net weight of ounces depending on the variety, and packages of twenty-four biscotti, with a net weight of ounces. Exhibit II is an estimate of design costs for these packages.
The next immediate step is to facilitate shipping. Biodegradable shipping containers and packing materials will be used to ship all sizes of packages.
This is a standard industry procedure. The distinction between biscotti and American cookies is noteworthy, since biscotti are a new faction in the established U.
Using the universal appeal of cookies, biscotti has the potential for a nonexclusive target market. Five years ago, biscotti were known only to Italian-American communities in larger cities. Now, they tend to be purchased by up-scale urbanites and suburbanites because of the price.
The retail placement of biscotti among gourmet items and the Italian name assumes a certain worldliness of its consumers. Biscotti Rosa is a premium product, competitively priced. It is the only biscotti on the market packaged with an appropriately Italian-style label that announces the name of the product in larger type than the name of the company.
This advertising attracts both the uninitiated consumer and biscotti aficionados alike. Lighter and less sweet than typical American cookies, biscotti appeal to the growing demand for healthier, higher quality food products.
Introducing them immediately into the national market is essential to achieving prominence in the growing biscotti industry. Arnold Brothers, a large chain of one hundred twenty-five gourmet stores and catalog company with a growing distribution of over forty million, has requested the twelve-pack biscotti package to test market response in some of their stores.
They are now awaiting a prototype of the packaging. After a successful introduction of Biscotti Rosa into the Arnold Brothers stores, it will be included in their future catalogues. Additional advertising strategy will be to seek free publicity from various printed media through the distribution of a press release.
The response to small local businesses which have been featured in local newspapers and magazines has been dramatic in terms of increased sales.
Purchasing booth space in specialty food trade shows is another possibility, but only after a following has been established with Arnold Brothers. The most widely distributed product of similarity is Valentino Biscotti. Inafter four years of operation, Gianelli Co. The company is now making 40, confections a day.
InGianelli Co. The market for biscotti in America has been firmly documented. Valentino Biscotti are hard, meringue-like cookies. They are difficult to chew, unless dipped in a beverage to soften them.
Biscotti Rosa are softer cookies with a buttery consistency. These cookies will hold their shape if dipped, but are easily chewed without dipping.Welcome to the Metro East Start-Up Challenge (MESC) Business Plan Competition (BPC) website. The Challenge is a $20, cash prize business plan competition to identify, encourage, and reward excellence in entrepreneurship in the St.
Louis Metro East region. How to Write a Business Plan. When how to write a business plan is at the top of the SBA list of the ten steps in how to start a business, it tells you something about .
Fill in the Blank Business Plan 2 of 10 The Industry, Competition, and Market 9. I consider my competition to be _____ _____ Paying someone to create a Business Plan can cost thousands of Dollars.
Developing your own Plan from scratch could take a great deal of time and effort. Within the overall outline of the business plan, the executive summary will follow the title page. The summary should tell the reader what you want.
This is very important. The competition is open to individuals or groups (for-profit or non-profit) whose business plan focuses on developing startup or expanding a business based on Hawaii Island.* The purpose of the Competition is to stimulate development of an entrepreneurial ecosystem on Hawaii Island.