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Ultimately, movements are brands. The problems come when you use the same metaphors repeatedly. If you always discuss the brain as if it were a computer, it comes to seem increasingly like a computer to you.
Using a thing which you understand well as an analogy in order to make sense of something you understand less well can be useful. Aapje September 14, at So the way I see it, you are chastising me for a completely non-standard reading of my words.
I just explained why movements rarely just dissolve themselves when they reach their initial goals, but why they tend to get taken over.
That is a very specific point and I never extended my analogy beyond that. Art Vandelay September 14, at 2: Yes, Apple and Pepsi are brands. As you point out they are both companies, they are entities which are endeavouring to sell products to make money.
Social movements are not companies and they are not brands. Well-known multinational corporations are brands but they do things other than branding, therefore movements which try to bring about social and political change are also brands?
No, they understood themselves to be continuing a tradition and building upon the work of those that came before them. Charles F September 14, at 3: And it makes coordinating a large group easier than trying to argue for each individual policy.
Part of its success, he holds, lay in the fact that at its height, Occupy could be described by a Claude Levi-Strauss term: And that broad vagueness is its strength. Aapje September 14, at 5: Instead, the value is what they stand for. Yet what they stand for exists without the branding.
So why do we have branding? Also, they often depend on others to make the evaluation, so they trust the perception of the brand that others communicate in various ways.1.
Selling costs can be either direct or indirect costs. TRUE 2. A direct cost is a cost that cannot be easily traced to the particular cost object under consideration. Best Class Setup After Update Black Ops 4 (BO4 Best Gun) Jeff Bridges and Halo (Mind Pollution Gaming - Episode 9) - Duration: Comments are not informative; Comments lack two.
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