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Tweet The concept of upselling is certainly not a new idea.
The goal of upselling is to increase your profit. A great example of this is carried out by the cruise lines, specifically Carnival Cruise Lines.
During a recent booking experience, a repeat customer mentioned how much they loved having a room with a balcony. Three weeks before the cruise, Carnival called the client with an upsell offer.
Knowing the customer preferred a room with a balcony, Carnival offered a room with a balcony for a small upgrade price that was nowhere near the original asking price for the balcony room.
Having been a customer of Carnival Cruise Lines before, and after the VIP treatment the client received in this example, they will continue to be a customer of the cruise Line. And who knows, having told the story to you might inspire you to go on a cruise with them as well.
However, the point here is not to discuss word of mouth marketing, but to show you how important upselling can be to your business. The customer may have been content to keep a standard window room if they focused on how much it was saving them.
You can do the same thing in your business by knowing what your customers want and choosing the right time to offer to them. Now you're offering a product or service - something they want - for a reduced price, and for a limited time.
Diane Conklin is an internationally known author, entrepreneur, coach, consultant, event planner, speaker and copywriter.
Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars.
As a marketing and business strategist, Diane shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.
She is the founder of Complete Marketing Systems and for more than 14 years has been showing small business owners how to start, build and grow businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.
Diane has proprietary home study systems, coaching programs, masterminds, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail, and Event Marketing, Planning and Management. Diane was voted Marketer of the Year for her innovative marketing strategies and campaigns.Author of business plan software Business Plan Pro and initiativeblog.com and books including his latest, 'Lean Business Planning,' , Motivational Press.
Contents of that book are available for web browsing free at initiativeblog.com The Importance of Alaska. IN THE SUMMER OF , THE U.S. ARMY assigned a young first lieutenant named William Lendrum Mitchell () to a distant post in Alaska.
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