Exaptive offers a rapid application development platform for data science. For more information visit:
In government[ edit ] The term white paper originated with the British governmentand many point to the Churchill White Paper of as the earliest well-known example under this name.
They can also serve as educational techniques. Publishing a white paper tests public opinion on controversial policy issues and helps the government gauge its probable impact.
Also known as consultation documents, green papers may merely propose a strategy to implement in the details of other legislation, or they may set out proposals on which the government wishes to obtain public views and opinion.
In business-to-business marketing[ edit ] Since the early s, the term "white paper", or "whitepaper", has been applied to documents used as marketing or sales tools in business. These white papers are long-form content designed to promote the products or services from a specific company. As a marketing tool, these papers use selected facts and logical arguments to build a case favorable to the company sponsoring the document.
B2B business-to-business white papers are often used to generate sales leads, establish thought leadershipmake a business case, or inform and persuade prospective customers, channel partners, journalists, analysts, or investors.
White papers are considered to be a form of content marketing or inbound marketing ; in other words, sponsored content available on the web with or without registration, intended to raise the visibility of the sponsor in search engine results and thus build web traffic.
Many B2B white papers argue that one particular technologyproduct or method is superior to others for solving a specific business problem. They may also present research findings, list a set of questions or tips about a certain business issue, or highlight a particular product or service from a vendor.
Describes the technical or business benefits of a certain vendor's offering; either a product, service, or methodology. This type of white paper is best used to supplement a product launch, argue a business case, or support a technical evaluation at the bottom of the sales funnel.
Presents a set of tips, questions, or points about a certain business issue. This type is best used to get attention with new or provocative views, or cast aspersions on competitors. Recommends a new, improved solution to a nagging business problem. This type is best used to generate leads at the top of the sales funnel, build mind shareor inform and persuade stakeholders, building trust and credibility in the subject.
Several variations on the colour theme exist: The green paper is a proposal or consultative document rather than being authoritative or final. Two others are much less well established: A blue paper sets out technical specifications of a technology or item of equipment. It is synonymous to the more widely used term preprint.Writing a proposal for your dissertation pdf, Michigan State University East Lansing, Michigan USA Become a Fan.
This guide has been created to assist my graduate students in thinking through the many aspects of crafting, implementing and defending a thesis or dissertation.
This paper seeks to explain what events are, why they are important to your business, and what the options are for processing and managing these events to gain business advantage. Bloor Research White Paper: (Complex) Event Processing.
EC-Council Cyber Research aims at making the cyberspace secure through the help of white papers submitted by a global audience on various security issues. EC-Council Cyber Research aims at making the cyberspace secure through the help of white papers submitted by a global audience on various security issues.
Open Menu. EC-Council. Programs;. As an analyst for Bloor Research and The Bloor Group, Robin has written scores of white papers, research reports and columns on a wide range of topics from database evaluation to networking options and comparisons to the enterprise in transition.
Research & White Papers. Research & White Papers. Resources Articles, Research and White Papers Patient FAQ. MyVitalz™ and your Home Health Agency (Infographic) Beginning in January , Nebraska’s Department of Health and Human Services will . Analyst Reports See what the industry’s top analysts and thought leaders have to say about CA.